5 questions to…Michael Hügli, Head of Marketing & Sales

He makes sure that TWINT is available in as many places as possible: Michael Hügli, Head of Marketing & Sales, answers the questions in today’s mini-profile.

Michael Hügli, Head of Marketing & Sales, Member of the Executive Board

Who are you and what do you do at TWINT?

My name is Michael Hügli, I am 42 years old and I am responsible for marketing and sales at TWINT. Together with our partner banks and the acquirers (financial institutions that process TWINT payments), we are responsible for distributing TWINT to as many private and business customers as possible.

What do you like best about your job?

The challenge of establishing a new mobile payment solution in Switzerland and the task of maintaining numerous contacts in the TWINT network.

Which app invention are we still waiting for?

If I knew the answer to that, I would want to launch the app and would not reveal the idea here.

What do you collect?

Automatic Superpoints every time I make a TWINT payment at Coop.


… my digital wallet.


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